FHW Staff – Mumbai
Gadre Marine Export, one of the largest Surimi producers in India and the third largest in the world, has roped in Chef Vikas Khanna as its brand ambassador. Since he is one of the few Indian chefs with global presence, Chef Khanna will be a strong personification of Gadre’s brand identity. Chef Khanna said, “I can never get enough of seafood and through this association I’ve explored some interesting recipes which will change the way we eat seafood, especially with upcoming innovative products from Gadre.” Gadre Marine Export was originally a processing and packaging unit of frozen marine products such as shrimps, squids, cuttlefish and other fin-fishes. In 1994 it set up a Surimi manufacturing plantin Ratnagiri. Talking about the association, Arjun Gadre, owner, Gadre Marine Export said, “Chef Khanna is one of the most versatile chefs in the country with an expertise in seafood. We are extremely delighted about this association and couldn’t have thought of any one better to represent the brand Gadre and our products.”
The brand will launch its campaign – ‘What The Fish’ for packaged frozen food products with Chef Khanna for 2015 – 16. Through this campaign the brand plans to engage with its target audience on various levels from television commercials to digital activation. Chef Khanna has also created a range of fun, easy to cook recipes with Gadre seafood that are perfect for a quick snack or meal with your family. These recipes will be accessible through the website and the webisodes of the brand.