digital marketing

uBlock Origin is loved by many because it stops ads from popping up on websites. However, the new Manifest V3 system removes a feature that uBlock Origin and similar extensions need to do their job.

Google removes over 247 million harmful ads in India in 2024; financial scams top violation list

Leading the list of policy violations were ads related to financial services, followed by trademark infringements, abuse of the ad…

April 16, 2025 15:30 IST

BrandWagon AdTalk with Wit & Chai’s Mohit Ghate Premium Story

Mohit Ghate, Co-founder at Wit & Chai, talks to BrandWagon Online, about the dos and don’ts of digital marketing, best…

February 15, 2025 11:00 IST

BrandWagon Adtalk with Exotel’s Udit Agarwal Premium Story

Udit Agarwal, VP and global head of marketing, Exotel, talks to BrandWagon Online, about the dos and don’ts of digital…

January 18, 2025 12:00 IST

The transaction, which will include Vistar Media's marketplace and technology solutions, is anticipated to close in the first quarter of 2025.

T-Mobile bets $600 million on Vistar Media to enter the DOOH advertising market

Vistar Media’s platform enables buying, selling, and managing media campaigns across 1.1 million digital screens operated by OOH media houses…

January 14, 2025 17:15 IST

Over the past year, OTT platforms have made great ads / marketing campaigns including Money heist, Farzi, Barbie, Stranger Things etc.

BrandWagon Adtalk with Moneyview’s Prasanth Naidu Premium Story

Prasanth Naidu, Chief Marketing Officer at Moneyview, talks to BrandWagon Online about the dos and don’ts of digital marketing, best…

January 4, 2025 11:07 IST

Virtual fitness communities have evolved into central hubs for fitness enthusiasts worldwide

How AI, VR, and the Metaverse are revolutionising the fitness industry

This digital revolution extends beyond market expansion; it is fundamentally altering how individuals approach health and wellness.

December 28, 2024 17:00 IST

"In advertising, we often navigate the boundaries that define both effectiveness and empathy" Puri mentioned.

BrandWagon Adtalk with HRI’s Priyanka Puri Premium Story

Priyanka Puri, senior VP – Marketing, Hygienic Research Institute Pvt Ltd .talks to BrandWagon Online about the dos and don’ts…

December 14, 2024 11:45 IST

Lack of knowledge, budget constraints, regulations key challenges for SMBs in adoption of online ads: Survey

Based on the survey data from 864 respondents across sectors, the report said 49 per cent of respondents reported insufficient…

December 13, 2024 18:07 IST

Some notable creative marketing and advertising campaigns have been executed lately, the most effective ones being CRED’s campaigns during the IPL seasons and Zomato's clever use of pop culture.

BrandWagon Adtalk with Ayuvya’s Tanishk Pandey Premium Story

Tanishk Pandey, co-founder and CMO, Ayuvya , talks to BrandWagon Online about the dos and don’ts of digital marketing, best…

December 7, 2024 10:43 IST

In my opinion, while marketing strategies can vary, there’s undeniable power in combining technology with emotional resonance, and Sphere, a futuristic entertainment venue, achieved this perfectly with its launch.

BrandWagon Adtalk with NEC Corporation India’s Arvind Saxena Premium Story

Arvind Saxena, head – marketing centre of excellence (MCoE) – global smart cities (GSC), NEC Corporation & CMO, NEC Corporation…

November 23, 2024 12:00 IST

The first big 'do' that comes to mind is the idea of 'show, don't tell'.

BrandWagon Adtalk with The Pant Project’s Sukita Tapadia Premium Story

Sukita Tapadia, chief marketing officer, The Pant Project, talks to BrandWagon Online about the dos and don’ts of digital marketing,…

October 12, 2024 17:00 IST

Modern marketers need a blend of creativity, business acumen, and analytical skills

BrandWagon Adtalk with Redington’s Puneet Chadha Premium Story

Puneet Chadha, CMO, Redington Limited, talks to BrandWagon Online about the dos and don’ts of digital marketing, best marketing campaigns,…

Updated: October 9, 2024 12:56 IST

BrandWagon Adtalk with Intellect Design Arena’s Debal Dutt Premium Story

“Here I have a confession! Being a marketing practitioner, I have stopped being a ‘normal’ consumer. And I do consumer…

October 5, 2024 11:45 IST

The COVID-19 pandemic dramatically altered consumer behaviour and expectations, reshaping the digital marketing landscape

BrandWagon Adtalk with Bharti AXA LI’s Nitin Mehta Premium Story

Nitin Mehta, chief distribution officer – partnership distribution and head marketing, Bharti AXA LI, talks to BrandWagon Online about the…

September 28, 2024 15:00 IST

One of the most impactful recent marketing campaigns has been for the Barbie movie

BrandWagon Adtalk with Insight Cosmetic’s Mihir Jain Premium Story

Mihir Jain, sales and marketing director, Insight Cosmetic, talks to BrandWagon Online, about the dos and don’ts of digital marketing,…

September 21, 2024 12:00 IST

The Creators Authority Score claims to be built user-friendly, enabling marketers to quickly and easily compare influencers.

Qoruz introduces Creators Authority Score to improve influencer selection and campaign effectiveness

The goal is to provide a clearer understanding of an influencer’s potential impact, helping marketers make more informed decisions when…

September 17, 2024 18:52 IST

Meta’s now-reduced “detailed targeting” feature has been a linchpin of its ad ecosystem, offering marketers a scalpel-like precision in reaching users

Meta’s reduced detailed targeting shakes up Indian digital ad strategies Premium Story

Diminished detailed targeting on Meta will force digital advertisers to take a fresh look at personalisation tools

September 9, 2024 08:21 IST

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Vedanta-JAL deal: A premature move

Business1 hr ago

Vedanta has offered Rs 17,000 crore for Jaiprakash Associates’ assets, but will need approvals that could take 3-6 months. This is surprising as the businesses do not align with Vedanta’s core portfolio, but the payment terms are favorable. However, the turnaround visibility is unclear, and there are concerns about the strategic fit.

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