SG Mart, a B2B trading platform, has signed an agreement with Bollywood actor Akshay Kumar to be appointed as its brand ambassador. With this, the company aims to expand its brand presence across the nation.
Talking about the partnership, Shiv Bansal, joint managing director, SG Mart, said, “We are delighted to announce Akshay Kumar as the esteemed brand ambassador of SG Mart. Akshay’s versatility and dedication to excellence match the core values of the platform as it features cutting-edge building materials from industry-leading Indian brands. Through this alliance, we aim to establish a connection with our valued customers, ensuring that our exceptional marketplace becomes the preferred choice in the infrastructure market as construction projects rise in the country.”
Moreover, the decision to associate with such a personality aligns with the company’s aim to directly connect with its customers, building a trusted brand image and becoming the preferred choice in the building materials market.
The partnership will see Akshay Kumar endorse the brand across all media channels, including print, electronic media, outdoor advertising, and in-store promotional material.